September 30, 2019
Remember Every Member™
There’s a growing discussion in the industry regarding the challenges facing credit unions due to the adoption of slick, new technologies at larger banks and in the fintech space. Big banks have always had the upper hand when it comes to technology investment. Fortunately, there are new solutions for credit unions.
There will always be credit union members, and prospective members, that value personal member relationships more than faceless apps.
Members want to be remembered. They want their families to be remembered. When members come to your credit union branch, they want you to quickly be able to access relevant information about them and their accounts.
If they’ve had questions or issues recently, members expect you to have that information in your member relationship management (MRM) or Customer Relationship Management (CRM) solution. You should quickly know whom they’ve already talked with about the concern.
Credit unions can provide a much better member experience than any big bank just by consistently covering good old-fashioned basics. When I say consistently, I mean every time.
That’s why 6 Degrees is such a sweet solution. With our affordable, easy-to-use SaaS, credit unions can always remember their members. It works with most core financial systems and puts your most valuable member information at your fingertips.
6 Degrees MRM was designed just for credit unions. You’re trying to earn loyalty, not only increase assets. There’s a big difference.
Recent data from an independent research firm shows that most credit unions don’t use any kind of MRM or CRM solution to help remember members. Our internal research tells us the reason are straightforward;
- Too complicated
- Too expensive
- Requires additional technology headcount to implement and run
If these sound like familiar concerns, check us out and hopefully we can help you remember every member.